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Baby Care Guide

Tips and tricks to care for your baby.

Featured Baby Products

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First Touch® Baby Gift Set

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Baby Lotion

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Baby Bedtime® Moisture Wash

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Classic Baby Oil

Baby Care Guide

A woman tenderly touches a smiling baby lying on a white towel in a home setting with soft lighting and green and white furnishings in the background.
Baby Skin Basics

Babies skin is up to 30% thinner than adult skin, and can lose moisture 2x faster. Making sure it's properly cleansed, hydrated, and moisturized is crucial when caring for your little one.

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Baby Sleep Basics

We know just how important a good night's sleep is to the overall health of your baby. That's why we developed our 3-step Bedtime® Routine, which is proven to help babies fall asleep faster and stay asleep longer within one week. Because a good night's sleep leads to a better tomorrow.

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An adult is massaging the back of a toddler wearing a diaper on a cushioned surface in a softly lit indoor setting.
Baby Massage Basics

A gentle massage can calm your baby, aid in his/her development and even help him/her sleep better. It can even help you bond with your baby, and just takes a few minutes.

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Did you know?

The best room temperature for your sleeping baby is 68-72 degrees Fahrenheit.

Learn Our 3-Step Baby Bedtime® Routine

Keep nighttime baby care calm and cozy with our unique 3-step baby Bedtime® routine. It’s the first and only bedtime routine clinically proven to help babies and toddlers 7 to 36 months sleep better in just one week. Watch below for some tips and tricks on how to get your baby to sleep.

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Step 1: Warm Bath

Bath time is the perfect way to start your baby’s pre-bed routine. Use a baby wash with an enjoyable and familiar scent, such as Bedtime® bath.

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Step 2: Gentle Massage

A soothing baby massage is a wonderful way to make your little one feel secure, loved and ready for sleep. Massage can also help you recognize and respond to your baby's body language and it's a great way to make your little one feel safe and secure. Use a baby lotion with a relaxing scent, such as Bedtime® lotion, to soothe him/her before bed.

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Step 3: Quiet Time

It's time to send them off to sleep with a little quiet time. Make sure you keep the atmosphere calm and cozy. Help your baby wind down further by reading or singing or playing a lullaby.

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